Over the weekend I started a brief discussion with my better half on this article’s title, ‘My friends don’t support me’. To be clear, the type of support I’m referring to is the kind given by friends when they hit the ‘like’ button on your content. …

Building authority should become a monomania for you. Not for world domination and goading mindless minions to cater to your every whim. But because you want to do great, impactful work — overused words I realise but pertinent. We are out here, building these formidable businesses because we believe we…

Some of us possess great captivating talents, are graced with good looks (or amazing makeup skills), dress very well, talk even better, ooze charm and charisma and have all the fabulous equipment needed to create amazing content.

Before I continue, it has come to mind that I need to make…

I’m sitting here listening to a powerful recording of Schoenberg Quartet, after being introduced to Arnold Schoenberg by an esteemed and worldly friend. Not as literal as he is in the description of classical music. All I can say is it reaches parts of the soul and mind other music…

Bess Obarotimi

A Digital Brand Strategist, helping enterprises increase brand awareness, loyalty and reputations using social media.

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