Over the weekend I started a brief discussion with my better half on this article’s title, ‘My friends don’t support me’. To be clear, the type of support I’m referring to is the kind given by friends when they hit the ‘like’ button on your content. …

Building authority should become a monomania for you. Not for world domination and goading mindless minions to cater to your every whim. But because you want to do great, impactful work — overused words I realise but pertinent. We are out here, building these formidable businesses because we believe we…

Some of us possess great captivating talents, are graced with good looks (or amazing makeup skills), dress very well, talk even better, ooze charm and charisma and have all the fabulous equipment needed to create amazing content. Before I continue, it has come to mind that I need to make…

This article is for me as much as it is for you, dear friend. You do realise that this task you have taken upon yourself to build a brand and be a social media influencer is no joke. Be under no illusion. Would you believe I had the audacity not…

Have you ever wondered, how do they do it? — the social media influencers I mean. You know people like Olajide Olatunji (aka KSI, 34 million YouTube subscribers), James Charles (25.4M YouTube subscribers), Patricia Bright (2.91M YouTube subscribers), and Felix Kjellberg (aka PewDiePie 108 million YouTube subscribers). How do they…

I’m sitting here listening to a powerful recording of Schoenberg Quartet, after being introduced to Arnold Schoenberg by an esteemed and worldly friend. Not as literal as he is in the description of classical music. All I can say is it reaches parts of the soul and mind other music…

When you tell the truth, you allow your audience to decide whether they like you or not. There’s no use in trying to appeal to a mass audience; being liked by everyone is safe. …