When you tell the truth, you allow your audience to decide whether they like you or not. There’s no use in trying to appeal to a mass audience; being liked by everyone is safe. It means you’re ok; palatable but not scrumptious; we like the brand, but no one loves you; a cog in the wheel instead of the main driver.

Telling the truth is a risk because you voice opinions others are too afraid to share. But we rejoice at…