I Can’t Be Bothered is Not an Excuse

This article is for me as much as it is for you, dear friend. You do realise that this task you have taken upon yourself to build a brand and be a social media influencer is no joke. Be under no illusion.

Would you believe I had the audacity not to show up yesterday? Yes, I know you saw the article I posted on the blog. Perhaps you also read all the tweets I shared, and you may have been one of a few…